Big Ole’ Bunch O’ Business Cards (+ Logos)
One of my most popular requests from clients is to design logos / business cards. I find, when designing a logo, the business card is almost a given need. Meaning, if the client doesn’t have a logo, they likely don’t have a business card. With logos, I almost always do a business card as well (even if the client doesn’t ask), as it helps me work out the space / size of the logo.
With logos, there are a few things I always tell my students:
1. It should work as a design at any size, from the business card (as this is usually the smallest the logo will be) to the side of a truck (as in most cases this will be the largest).
2. Don’t treat the business card / logo as you would a standard advertisement. Meaning, keep the detail to a minimum, don’t treat the logo like an illustration. Don’t overdo the color and fonts.
3. Concept is King. The logo / font / color should represent the ideas of the product / company. Your visuals should tie into who and what the product / company is.
4. Do your logo designs in Illustrator as much as possible, as vector files can be sized for different purposes without losing quality.
5. As always, keep it simple.
As you can see from my business card sheet, I don’t always follow my own rules. I tend to like bold designs with little negative space, some are far from keeping it simple. However, I feel most of these work for concept. As a lot of my work is for bands in the punk / metal / alternative genres, I think heavy designs work.
Anywho, here is a big sheet o Business cards (some of the logos are in old posts, but not in the business card format):
- In the Cards: 10 Memorable Business Cards and Tips for Designing Your Own (grasshopper.com)
- Types of Paper for your Business Card (tinyprints.com)